Why You Need a Phantom Shopper
Caring Can Be Your Advantage
As a behavioral and communication expert, you’ve heard me mention it is how we go about things and how we say it that matters. Customer service is no different. In fact, I will go as far as to say how you treat your customers is more important than your product or service. Customers have options […]
What Your Customers Aren’t Telling You
What did you think about the newest, latest, greatest Facebook updates? To me, they made changes for change sake. At least this time, they gave me the option of keeping the old version instead of converting. Many people may have missed that and just accepted the new look whether they liked it or not. As […]
Seller Beware
Like many, I am grateful for the technology to conduct business, hold meetings, and purchase products virtually and online. However, let us not forget it is just one channel in business commerce. I understand that COVID-19 has forced many businesses to pivot for survival, but I caution some businesses regarding putting all their eggs in […]
How We Communicate with Customers Matters
Negotiate for the Win-Win
I would like to first apologize for all the misleading guidance out in the world telling you to “take no prisoners” and go for the “kill” when negotiating. Advice such as this couldn’t be further from the truth, unless of course you don’t want long-term relationships, future business and a viable company. Negotiating is like […]
