One of my traditions is baking cookies and breads. I don’t have a huge sweet tooth, but I partake. Between Thanksgiving and Christmas, my goal is that of maintaining. This is not the time of year to decide to lose weight! Talk about setting yourself up to fail! In fact, I love what I read on Facebook: It isn’t what we eat between Thanksgiving and Christmas that matters. It what we eat between Christmas and Thanksgiving that counts. Did you read that right? Bingo!
Yes, there really is a time and season for everything. This is the season for family, friends, and food! We certainly need to set some healthy boundaries, but we shouldn’t be so strict that we fail to find joy. If you find yourself being a Scrooge, lighten up and let go! Celebrate in moderation and keep up with the exercise. Starting in January, tighten things up, get serious, and apply the 80/20 rule (at clean 80% of the time). Happy holidays!
My husband and I often joke that he’s never wrong, and I’m always right. Ha! What a pair we are, huh? Can you relate? Yes, some of us have strong personalities or we married to one. I suspect most of us can dig our heels in at times, especially when it comes to our beliefs and values. Unfortunately, we can choose being right over being in relationships with people.
Just look at Facebook, and you see many folks making this huge mistake. Do people really think attacking others will attract them? Even if you don’t care about people with opposing views, at some point those “on your side” will wonder when you will turn your wrath on them. People on both sides will eventually pull away, and the attacker won’t have anyone listening.
This is a great time of year to do some personal inventory. Do you have an inability to be wrong, or do you simply have a desire to be right? There’s a mountain of difference between these two. The first will be at the cost of your relationships while the later is typically a way of life. Some personalities long to be correct. It isn’t so much about others but themselves. Those who cannot be wrong don’t look at themselves but others, and that’s where the judgement comes.
Analytical folks can be critical, but it is for a purpose of improvement. Only you can decide where you fall, but we could all benefit from holding our tongues and using our ears more. Let the spirit of the season guide you!
The November-December issue of Harvard Business Review had an interesting article on crowdsourcing. Their conclusion wasn’t what you would think. They studied, researched, and followed a company’s product launch. If the company had listened to the social media hub-bub, they would have made a grave mistake and lost of a lot of money.
Here’s what they learned:
- Just because something lights up the social media pages doesn’t mean it is a truth. People are like sheep and get on the band wagon. They may like something but, in reality, dislike We have to discern between a like that is just supporting a person and a true interest in our products and services.
- Target marketing is king. Getting feedback from the entire world doesn’t help and can actually be detrimental. We have to be diligent and do the work of knowing our customer and targeting them.
- Marketing principles have not changed. We’ve added new channels with technology, but ignore marketing principles at your own peril. Impressions and frequency still matter, and reaching your customers where they are still counts—a lot! Understand your client’s generation and what will work for
Let’s not check our brains at the social media door but remember common sense and good marketing strategies. Ho ho ho!
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