This isn’t a blog about politics but one about the voice of your customer, and they are being drowned out by the minority voices. My degree is in marketing and much of my corporate career was spent in marketing. As I watch knee-jerk reactions of major corporations, I am dumb founded. Truly, I do not […]
Why You Need a Phantom Shopper
Seller Beware
Like many, I am grateful for the technology to conduct business, hold meetings, and purchase products virtually and online. However, let us not forget it is just one channel in business commerce. I understand that COVID-19 has forced many businesses to pivot for survival, but I caution some businesses regarding putting all their eggs in […]
Negotiate for the Win-Win
I would like to first apologize for all the misleading guidance out in the world telling you to “take no prisoners” and go for the “kill” when negotiating. Advice such as this couldn’t be further from the truth, unless of course you don’t want long-term relationships, future business and a viable company. Negotiating is like […]
Networking the Right Way
No matter what level of business we achieve or what type of business we are in, the people we know helped get us there, and they continue to help keep us there. I’m not talking about your secretary or assistant . . . I’m referring to our network. A network is a group of people […]
